RPM Real Estate Group has appointed Cameron Yates as the new head of project marketing.
Yates brings more than 30 years’ experience and he joins from Pace Development Group, where he was sales and marketing director for more than three years. Prior to this role, he was sales and marketing director for Hamton Development Group for eight years.
At Hamton and Pace Yates achieved more than $1.5 billion gross realisation of projects throughout Melbourne, working on 181 Fitzroy St, St Kilda ($120 million), Eden, Haven and Sanctuary developments, Abbotsford ($420 million) and Fifty Albert, South Melbourne ($175 million).
RPM Real Estate Group CEO Kevin Brown said Yates’ experience, leadership, sales and people skills will enable the company to deepen its footprint in the medium to high-density market.
At RPM, Yates will be responsible for continuing to grow its project marketing division, which specialises in selling and marketing medium and high-density developments.
“Under his leadership I’m excited at the opportunities Cameron and his team will be able to nurture in the inner-city and mid-ring market for our clients to get the best return,” he said.
‘’Coming from the development side, I intimately understand developers’ mindset and drivers,” Yates said. “I’ve seen every property cycle and market scenario, and in this industry, experience counts. With my hands-on, honest approach and tenacity to get the job done from start to finish, I’m looking forward to taking our project marketing division to the next level.”
“The medium-density market in the mid-ring is really gathering pace as buyers are increasingly priced out of the detached housing market. Hence many developers are moving into multi-townhouse developments.
“Over the past 12-18 months an increasing number of townhouses and apartment developments are sprouting in suburbs that, historically, have been regarded as detached housing locations, such as the outer eastern suburbs of Glen Waverley, Mount Waverley and as far out as Lilydale, the middle north-west region including Keilor Downs, and the south east region including Cranbourne,” he concluded.
Australian Property Journal
