VERIU Group has appointed a new director of development in Michael Herman, as the group prepares for a forecasted period of expansion in the coming years.
Prior to joining Veriu Group, Herman spent more than 20 years at Toga Group and TFE Hotels, most recently in the position of executive development manager.
“Michael offers us a wellspring of invaluable – and directly relevant, experience dealing with developers. At TFE, he was responsible for evaluating new hotel opportunities either by way of acquisition, development or operating agreements for all of the Group’s brands,” said Zed Sanjana, group CEO of Veriu.
In his time at Toga and TFE, which he ended in early-2021, Herman played a crucial roles in growing the group’s hotel portfolio from eight properties to over 80 across Australia, New Zealand and Germany, including such brands as Adina Apartment Hotels, Vibe Hotels, Travelodge Hotels and The Collection.
“They’re a small, nimble team of exceptional people, with an excellent reputation, and two solid brands. I’m really looking forward to ensuring their growth plans are achieved around Australia, with a particular focus on NSW, and I can’t wait to get started,” said Herman.
With a proven lengthy record of bringing in results amidst significant growth, Herman will in his new role at Veriu Group take a leading position in bringing the group’s key strategic growth objective into fruition.
“Demand from the development community for both our Veriu and Punthill brands is strong, and getting stronger, despite the challenges of the last two years. We’re set to grow by at least another 10 properties by 2025 and we’re very keen to partner with developers to sign up new hotels,” added Sanjana.
