ASX-listed property valuation firm LandmarkWhite has begun trading under its new name, Acumentis, as at 31 January.
The rebrand was revealed in early December and the new name is derived from two Latin words – acumen (a keen insight and sharpness in business) and mentis (mastery of mind, intellect, reason and courage).
At the time of the reveal, CEO Timothy Rabbitt said that the new brand would become a cornerstone for the future direction of the company, which will continue as one of Australia’s largest independent property valuation and property consultancy firms, with 40 offices and more than 300 staff in metropolitan and regional locations around the country.
The new brand name will not affect any service contracts and agreements in place with LandMark White or Taylor Byrne.
At this stage the company will continue to trade under the ASX code LMW.
