HOMELOANS and Resimac will operate under the Resimac brand, two years after the merger of the two businesses.
From 3 December the company will commence marketing itself and migrating customers to the newly designed Resimac brand. The Homeloans Limited (ASX: HOM) parent company will also be renamed as Resimac Group Limited, and change its ASX code to RMC.
Joint CEO Mary Ploughman said the transition to a single powerful brand was an exciting development for the group, which has a mortgage book of more than $12 billion and over 50,000 customers.
“Resimac is an enhanced version of the legacy RESIMAC brand. It retains the respect this established brand has among investors and the broader market, but also reflects our history as a challenger and innovator and our desire to provide an exceptional customer experience,” she said.
Joint CEO Scott McWilliam said developing a simpler single brand platform from which to serve customers and distributors was a natural evolution following the 2016 merger.
“The new brand will enable the group to further develop its brand strategy and realise marketing efficiencies. There will be no impact on customer loans and all contact details remain the same,” he said.
Australian Property Journal
