EUREKA Real Assets has been renamed AXA Investment Managers – Real Assets (AXA IM – Real Assets).
The rebranding comes after Kumar Kalyanakumar was appointed the new head of Australia, taking the helm from founder Bob Kelly who has stepped down and assume the role of non-executive director.
AXA IM – Real Assets said following the acquisition of the Eureka platform in September 2016 and its subsequent successful integration over the past 16 months, the company has made the decision to retire the Eureka name to adopt the AXA Investment Managers – Real Assets global brand.
“While this rebranding will not impact the day-to-day operations of the business, it does now make sense to bring the Australian branding in line with the rest of the world to allow the company to better leverage the benefits of that global platform for its clients.
“The acquisition of Eureka represented a major step in AXA IM – Real Assets’ global expansion strategy, significantly enhancing its footprint in Asia-Pacific region, a key investment market. The Eureka brand has been integral to the successful transitioning of the business, and has allowed the Eureka team to build a thorough understanding and appreciation of the AXA IM – Real Assets’ global and local offering amongst clients, contacts and partners.
“The benefits of the transaction are evidenced by the levels of activity seen in across the business in Australia where Eureka is now managing over €3 billion of assets, with over €500 million of transactions undertaken on behalf of clients since the acquisition, including a first major transaction in Asia-Pacific on behalf a leading South Korean pension fund with the acquisition of landmark Green Square South Tower,” the company said in a statement.
Australian Property Journal
