PRESTIGE real estate firm Sotheby’s International has merged with Gold Coast agency M-Motion.
Sotheby’s International Realty Queensland CEO Paul Arthur said the addition of M-Motion would be a “wonderful complement to the existing enterprise”.
“We are genuinely excited about what this does for Queensland Sotheby’s. The M-Motion culture is a perfect fit for our business,” Arthur said. “I really like the ethos that M-Motion has. It’s a privately held boutique agency that also wanted to have a very different speak and way of practising real estate,”
The acquisition took place last week with a rebranding and all M-Motion’s nine staff moving into the Sotheby’s Main Beach office.
M-Motion founder and CEO Michael Mahon has taken on an executive position as director of sales.
Mahon described the merger as “very positive” saying it would create a “formidable force in the Gold Coast property market”.
He said while letting go of the M-Motion brand on a personal level was difficult, joining the Sotheby’s brand had many advantages, not just for his team but also their clients.
“Myself and Paul have known each other for a couple of years. We realised we shared a philosophy as to where the real estate industry is going and how agencies need to evolve to remain on the cutting edge and provide great value to the clients,” Mahon said.
Australian Property Journal