CBRE has launched a new global brand and company slogan, which will be rolled out in more than 350 offices worldwide.
CBRE’s chief marketing officer Paul Suchman said the “Build on Advantage” brand positioning marshals CBRE’s collective strengths, including its industry-leading professionals, broad geographic and business line footprint, and wide-ranging expertise.
“With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” CBRE’s president and CEO Bob Sulentic said.
CBRE is the second agency to rebrand itself this year after JLL in May.
Australian Property Journal
