REAL ESTATE agents are having a tough time, so leading property website realestate.com.au has decided to freeze subscription prices until February 2010.
realestate.com.au’s CEO Australia Jamie Pride said the decision to freeze residential subscription prices follows close consultation with agents and comes at a time when there is a need to help boost activity among the residential real estate sector.
“We recognise some real estate agents may have had a tough year and the company wants to make things easier for them and for ordinary Australians who are looking at selling their property via an agent,”
According to industry data, agents spend $1.1 billion on real estate advertising in Australia in print and online, of which 12% is invested into online advertising, suggesting the price freeze will help free up much needed marketing dollars in a tough market.
realestate.com.au last raised its prices on September 2008 01, meaning the price freeze will last at least 16 months.
“We are going to wait until early 2010 and assess the situation, before we look at raising prices again because we want to ensure our customers continue to have access to the marketing power that realestate.com.au brings,” Pride said.
Australian Property Journal
