AUSTRALIA'S biggest online property portal realestate.com.au intends expanding its national brand when the residential property sections of News Limited newspapers are rebranded under its banner.
News Limited director of sales Ray Atkinson yesterday announced that the in-paper rebranding, which begins this weekend with
The rebranding is the first phase of a process which will eventually see realestate.com.au’s technology and database of properties powering the real estate sections of all News Limited masthead websites.
The combined online and print presence of realestate.com.au and News Limited papers forms a formidable partnership, providing unrivalled reach for home buyers, sellers, renters and advertisers and strengthening realestate.com.au’s already clear leadership position:
• realestate.com.au receives 3.7 million unique browsers per month, more than its 15 largest competitors in
• realestate.com.au contains more than 400,000 properties for sale, rent or share in January, 2007; 66% more than its closest competition
• more than 8,000 paying agents advertised on realestate.com.au in January 2007; 86% more than its closest competition
• realeastate.com.au delivered over 650,000 email leads to agents in January 2007; over 5 times more than its closest competition
• News Limited’s national, metro and community titles are read by 11.6 million readers each week
realestate.com.au general manager Shaun Di Gregorio concluded that newspapers and the internet are complementary to the home sales and rental process.
Australian Property Journal
