MFS Living and Leisure Group yesterday announced a loyalty program allowing its shareholders to "experience the Group's ski, aquarium and tree-top walkway attractions at discounted rates".
MPY chief executive Marshall Vann said the program was created to encourage security holders to enjoy the Group’s assets firsthand and to reward their loyalty.
No doubt the move by MFS will also help get “bums on seats” for its variety of attractions “The loyalty program discounts are available to all security holders who own a parcel of 3,000 or more securities bought before 30 March 2007 and held as at 30 April 2007,” Vann said.
“Approximately 80% of our security holders will be eligible to participate in the loyalty program and the booklet of discount vouchers will be distributed in May.
“In future years, the vouchers will be available from 15 March to those investors who have owned our securities for a minimum of three months.”
Vann said a key feature of the program was that security holders could access it all year-round, even during peak skiing and tourism seasons.
“We didn’t want to offer a token discount program; we want to provide excellent value and clearly demonstrate how we value the loyalty of our security holders,” he said.
“There are no blackout periods as we are keen for program members to be able to experience our attractions year round,” Vann said.
“The value of the offering exceeds $1,000.”
All security holders eligible to participate in the loyalty program will be issued a book of vouchers that are redeemed with the MPY entity at the time of purchase.
“We believe our security holders are our best ambassadors and we have put together a strong offer spread across each of our leisure businesses to encourage patronage both domestically and offshore,” Vann said.
“Because of the number of retail investors on our register and the quality of our loyalty program, we expect this offer to be enthusiastically embraced.”
MPY reported on 27 February 2007 a strong EBITDA result of $28.6 million for the half year ended 31 December 2006 and a 7 cent interim distribution payable on April 18, 2007.
MPY is continuing to grow its portfolio organically and through new acquisitions.
Australian Property Journal