Brisbane developer Michael Mullins isn't just creating another apartment block. Mullins has return to his hometown Burleigh Heads on the Gold Coast to create North Beach, a unique one-apartment-per-floor luxury development on 1000 square metres directly across from the beach.With the completion date set for May next year, six of the eight apartments have already been sold.And all thanks to shrewd internet marketing.Interest has been received from as far away as Dubai and the US, and one sale was made in Canberra from the web site.Designers Fairweather Proberts (FPA) collaborated to help Mullins create a place whichreflected local knowledge and lifestyles.“I think we got it right as most of the enquiries come from Gold Coast residents wanting to move closer to the beach, and holiday-makers who don’t want to go home,” Paul Fairweather, Director of Architecture at FPA told propertyreview.com.au this week.Total sales are expected to reach $11 million for the eight apartments. The average price will cost around $1.3 million. Construction began two months ago.Mullins’ grew up in Miami Beach, and his local knowledge is entrenched in the design of the entire project, including the floor plan. He has catered for everything from the direction and intensity of the winds at certain times of the day to sunsets and general beach living.“For instance, balconies are protected from the south east breezes. On the front balcony we have used plantation shutters to provide breaks from the wind and the rain and to make this balcony really an outdoor or extra room,” Mullins said.“Fairweather Proberts place special emphasis on merging indoor with outdoor spaces, and this is reflected in our specific selection of fixtures and finishes that include seamless benches, glass splashback as well as timber floors, which are ideal for sandy feet.”
North Beach’s one-unit per floor product is not a common occurrence on the Gold Coast and those developments that have used this format have always provided for excellent resale, according to Fairweather. “Even those buildings built in the 1980s in this format still to this day have excellent capital growth,” Fairweather said.
“The ongoing increase in beachfront house prices will see demand and price similarly increase for one-unit per floor product continue to grow.”
Mullins said North Beach had definitely struck a cord in terms of its price, value, location and the level of finish it offers in Burleigh.“We are constantly trying to put together sites that we can replicate this design on,” Mullins said.
